UK Email Marketing Solutions market to grow by 25% to £148m in 2005 - E-consultancy

UK E-consultancy: Most UK email marketing solutions providers are anticipating strong double-digit growth in 2005, partly due to downward pricing pressure that is lowering the cost of outsourcing email requirements, making it a buyer’s market. Market revenues of around £120m in 2004 will surge almost 25% to £148m by the end of 2005, as more companies choose to use third party email solutions rather than in-house tools, which may be outdated. Trends towards targeting and personalised delivery preferences are helping to revitalise email, which remains one of the top communication choices for marketers. • Strong spending on e-mail marketing solutions in industries including media & publishing, e-commerce, retail, travel/leisure, financial services, technology and B2B professional services; • Growth of value-added services such as strategy development, copy-writing and branding as basic e-mail delivery becomes commoditised; • Increased understanding of how effective and strategic e-mail marketing can maximise lifetime customer value. Email Marketing Solutions - A Buyer’s Guide Publ 20050523